Advisory & Consulting

Strategy sharpened by experience.
Wisdom earned from the inside out.

The best strategic advice doesn't come from frameworks alone. It comes from someone who has sat in the seat — who has navigated the complexity of leading teams, scaling brands, managing boards, and making high-stakes decisions under real pressure.

I spent nearly three decades as a CMO and product leader across Fortune 100 companies, media networks, consulting firms, and venture-backed startups. I've built brands, led transformations, navigated crisis, and helped organizations find their way through ambiguity. I've also spent those same decades doing the inner work — studying what makes leaders truly effective, not just technically capable.

What I bring to advisory and board relationships is rare: deep operating experience in marketing, product, and organizational leadership, combined with an equally deep understanding of the human dynamics that determine whether strategy actually works in practice.

Strategy without self-awareness is just a plan. Together, we build both.

Ready to Begin?

Board & Advisory

I serve on boards and advisory panels for companies navigating growth, transformation, and the particular challenges that come with scaling — when the culture that got you here starts to strain under the weight of what you're becoming.

I bring a CMO's eye for market positioning, brand, and customer experience alongside a coach's understanding of leadership dynamics, team culture, and the organizational behaviors that either accelerate or quietly undermine execution.

What I offer boards isn't just strategic expertise — it's pattern recognition across decades of operating at the intersection of innovation, culture, and growth. I know what the problems look like before they surface in the numbers.

  • Go-to-market strategy, brand positioning, and market differentiation

  • Marketing leadership, organizational structure, and operational effectiveness

  • Culture, leadership development, and the human dimensions of scaling

  • Conflict at the leadership level — between founders, between C-suite peers, between boards and operators

  • Executive hiring, onboarding, and the dynamics of building a high-trust leadership team

  • Navigating leadership transitions and organizational realignments

  • The intersection of innovation, customer experience, and brand

Fractional CMO & Strategic Advisor

For founders, CEOs, and senior leaders who need more than advice but aren't ready — or don't need — a full-time marketing executive, I offer fractional CMO and strategic advisory engagements.

This is hands-on, deeply engaged work. I come in as a trusted thought partner and strategic operator: helping you think through positioning, sharpen your narrative, build or restructure your marketing function, and navigate the moments where strategy and leadership dynamics collide.

I've helped early-stage companies find their market footing, mid-stage companies professionalize their marketing operations, and growth-stage companies navigate the cultural and organizational complexity that comes with scale. I bring both the strategic rigor and the human insight to help you move faster and more effectively — without losing what makes your company worth building.

  • Brand strategy, positioning, and messaging architecture

  • GTM strategy and marketing roadmap development

  • Marketing team structure, hiring, and leadership development

  • Operational frameworks for marketing effectiveness and accountability

  • Founder and CEO coaching on leadership presence, communication, and team dynamics

  • Culture and organizational health — especially during periods of rapid growth or transition

  • Conflict resolution at the leadership level

  • Personal brand and narrative development for founders and senior executives

Industry Expertise

My experience spans a broad range of sectors, including:

  • Energy

  • Automotive

  • Entertainment

  • Technology

  • Retail Consumer

  • Fashion and Beauty

  • Fintech

Kind Words From a Client

‘We have engaging dialogue that pushes me out of my comfort zone and shows me new perspective and areas for growth. I’m very impressed with Cari’s ability to listen and provide valuable insights. She is very attuned with her clients.’

- Director of Growth Marketing, SaaS Company