Your personal brand is your superpower.
Let us help you unleash it!
Today, success is as much about what you know as it is about who you are and how you make people feel.
Of all recruiters, 95% believe the job market will remain or become more competitive. Whether you are in a current role or job seeking, If you don't stand out, your competition will.
Telling your human story with clarity and ease will be essential to drive connection, memorability and acceleration. Yet, most of us don’t know how to tell the story of who we are. Of how you are known.
Our team of seasoned brand strategists and executive coaches is here to help you define your personal brand. We'll guide you in uncovering 'the story of you' and help you apply that story in effective, creative and captivating ways. Refuse to blend in. Apply for The Force Majeure Personal Brand Workshop below.
Uncover your career mission statement and legacy story
Align what you say you value and the actions you take
Define your authentic points of difference and write your personal narrative
Be able to communicate your value from a confident and self assured place, and overcome imposter syndrome
Create your “voice” and unique color palette based on the unique expression of “you”
Get clear and concise on what makes you special and help people understand not just what you’re good at but who you are
Practice applying your brand story with a team of hand selected peers who will give honest feedback
you’ll walk away with a full tool kit and the opportunity to practice
activating it!
Your toolkit will contain your personal mission and legacy story, values alignment, your superpowers and key points of differentiation, your personal brand neighborhood, your written “voice” and color palette that can be brought to life in your LinkedIn profile, social channels, cover letters and resume. This is as much a workshop in self awareness as it is practicum for leadership, interviews, career pivots and more.
Virtual Workshop
June 19 & 20, 2023
Regular Cost $450
in person workshop
May 17 & 18, 2023
Frank Lloyd Wright
Buehler House
Bay Area, Orinda, CA
Regular Cost $1500 - Reduced $950!!
Includes light breakfast and lunch both days, snack plus a wine and appetizer mixer night one!
The Buehler Estate is a Mid Century Modern historic event venue located in Orinda, CA. The magnificent property was designed by American architect Frank Lloyd Wright. The estate covers four acres and was landscaped by Henry Matsutani, chief designer of Golden Gate Park in San Francisco. The estate has been listed on the National Register of Historic Places by the United States Department of Interior. In 2016, Vogue Magazine featured five masterpiece venue properties across the United States; The Buehler Estate was the only one in the entire San Francisco Bay Area. The Buehler Estate has also been considered one of the "15 Wedding Venues Perfect for Architecture Lovers" by Curbed.
Sample Workshop Agenda
Pre work
Getting Outside Perspective
Aligning your Values & Actions
Workshop Day 2
Your Purpose & Three Word Brand Essence
Your Personal Expression in Color and Tone
Your Unique “Voice”
Building Your Story & Pulling It All Together
Live Application Practice in Storytelling
Workshop Day 1
Your Superpowers & Quirks - What You’re Known For
What Do You Really Love? And What Fulfills You
Your Brand Neighborhood
Finding Your Archetype
Who Do You Serve and Who Is This For
Your Purpose & Legacy Story
Aligning Your Hard Skills & Dreams - Defining the Gaps
Your facilitators
Cari Jacobs-Crovetto
whitney klint Altafi
Between the two of them, Cari Jacobs-Crovetto and Whitney Klint-Altafi have 4 decades of marketing and branding experience working on Fortune 100 brands and startups alike. Located in the Bay Area for years, much of their work has been steeped in technology and consumer brands. Whitney has helped to create brands and campaigns for companies like Charles Schwab, Credit Karma and Counsyl while Cari has helped drive brand strategy and activation for Lexus, and ModCloth. Together, they have crafted brands for Sunrun and Unison Home Investments. Today, Whitney is a fractional CMO and brand marketing consultant while Cari is an executive coach dedicated to accelerating young executives. Cari also facilitates Stanford University’s famed “touchy feely” course or Interpersonal Dynamics course in the Graduate School of Business.
Apply Now!
The selection process will take into account experience, representation, and industry fit. We will be offering more than one opportunity to take this workshop in 2023, so we may offer you a different slot for a future date. We will be limiting the workshop to 24 participants per cohort.
