Inner Growth.
Outer Impact.
Brave Every Direction.

Because the work you do on the inside shapes how you show up to life on the outside.

Real change happens when we find the courage to look within—at who we are, how we affect others, how we face conflict, anxiety, stress, and the search for happiness in a complicated world.

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What My Clients Are Saying

  • “Cari has been integral in helping me find a management style and cadence that works for our stage and company. Her approach blends traditional coaching, strategic business methods, and spiritual practices (e.g. mindfulness, love, and kindness) which has elevated me as a founder and human. If you are seeking a coach who will help you evolve exponentially—Cari is for you.”

    -CEO, Series A Startup, Fintech

  • “Cari has been integral in helping me find a management style and cadence that works for our stage and company. Her approach blends traditional coaching, strategic business methods, and spiritual practices (e.g. mindfulness, love, and kindness) which has elevated me as a founder and human. If you are seeking a coach who will help you evolve exponentially—Cari is for you.”

    -CEO, Series A Startup, Fintech

I’ve had the distinct pleasure of coaching executives and leaders from
some of the world’s most influential companies.

Hi, I’m Cari

Coach. Teacher. Storyteller.

I help passionate, purpose-driven high achievers who refuse to settle for success alone. They crave deep fulfillment, strong relationships, and the self-awareness to lead with impact. You’re here to change the world through smarts, grit, creativity, and relentless growth. You want to master conflict, communicate clearly, and realize your full potential across every dimension of life. Together, we’ll expand your capacity to show up differently—connecting you to inner wisdom and creating lasting external impact.

  • Cari Jacobs-Crovetto spent three decades in corporate roles, from Fortune 100s to startups. In 2019, she was named one of the Top 50 Chief Marketing Officers by Forbes. Despite professional success, she felt unfulfilled and began pursuing personal growth. At 30, she started studying meditation and mindfulness and by 40, she had completed 5000 hours of silent sitting and three months of silence in India.

    In 2020, Cari left the corporate world to found Brave Directions, a company focused on transforming lives, careers, and organizations. She empowers high-achieving individuals and teams to turn pain into power, patterns into purpose, and uncertainty into breakthroughs.

    Cari also coaches MBA students in Stanford's Interpersonal Dynamics course, known as “Touchy Feely.” Guided by her personal mantra, Fierce Heart, she embodies the belief that compassion is key to personal transformation.

What I Offer

Inner exploration for outer impact—grow yourself, grow your team, grow your company

Leadership and development training, from corporate offsites to one-of-a-kind workshops

Buddhist-based meditation that helps you find more peace and meaning in your life

Juicy and inspirational topics, workshops, and storytelling

Who I Work With


Executives and Leaders

I coach CXOs, executives, leaders, and up-and-coming superstars.

From the interpersonal and relational to the strategic and operational, together, we will ensure you are set up to meet your goals and win, while deepening your life fulfillment along the way.


Meditators and Meditation Curious

I teach Buddhist-based meditation with a focus on embodiment and awakening.

Whether you are someone who has meditated for years, or are just curious about how committing to a practice might change your entire life, I am here to help the path unfold.


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The Latest From Me

Finding Treasures in the Trash

Podcast Series

A podcast for high-achieving, soul-seeking humans ready to transform life’s toughest moments into their greatest breakthroughs. Here, we don’t just navigate pain—we alchemize it into power.



Monday Night Meditation

Weekly Class

Meditation curious? Live in the SF Bay Area? Join me every Monday evening at 7:30 for a candlelight meditation class where you will learn to connect with your nervous system, identify your inner landscape and make better personal and interpersonal choices on your way to finding your true purpose.